2023-09-21 16:00:00

Experience Circle: Are you ignoring your largest customer group?

Last week, we had the Experience Circle, where User Researcher Nancy Boshuijs, from User Intelligence, told us all about how Older Adults are a very important, large target group for many B2C companies, yet are often ignored by businesses.

This version of the Experience Circle was online, which is why our lab was turned into a studio.


At the end of the talk itself, there was plenty of room for an in-depth discussion, where many great points were brought up by the attendees, like how to make a great business case surrounding this group.


Hereby, we’d like to thank everyone for attending and for the great questions that were brought up. see you next time!