Man on a stage, passionately talking and presenting
2023-05-31 11:00:00

UXA Webinar: Storytelling for UX Teams: Plan & structure your work for the greatest impact

In this webinar, Marise Philips told us all about the power of storytelling. She explained how it can be harnessed within UX teams to plan & structure work better, in order to create more impact.

Here are our 3 main takeaways from the webinar:


We are biologically wired to remember stories better


A good storyline is: situation, complication, resolution


When things are tough, remind your team of the Promised Land