The Empathy Lab helps to provide insight into the experience of people with situational, temporary or permanent disabilities. With multiple tools, users get to experience what it’s like to for instance be (partially) blind or have arthritis.
By gaining these insights, businesses can take the needs of these people into account when developing products or services. The Empathy Lab is therefore a great example of how the experience design mindset can create a win-win situation for everyone: businesses can widen their target markets and customers get better products that suit their individual needs.
We had a great day, so we’d like to give a special thanks to FedEx for the warm welcome and the enthusiasm with which they approached this topic. We are sure they’ll create even more accessible products in the future.
Understandable! If this is something for your department or company, or if you are interested in other ways to increase your accessibility and inclusivity, don’t hesitate to reach out.
We have an array of tools that can help you improve your accessibility besides our Empathy Lab, from research to innovative design, so you can contact us or one of our partners for more information.