The programme with the theme ‘Transform your organization through good design’ was impressive:
Agenda
- Define your strategy with the “experiential singularity” matrix
Céline Lemaire (Jules, France), Domitille Aulagnier-Collin (Devoteam Digital Impulse, France)
- A structured approach to uncovering business opportunities
Jose Campos and Sandra Mouta (Tangival, Portugal)
- How to reframe your project to find opportunities beyond the product
Lina Soufi (Devoteam Creative Tech, France)
- Designing an organization for designers
Joannes Vandermeulen (Namahn, Belgium)
- Designing for digital inclusion in government
Yalkenka Marien (Namahn, Belgium)
- How we designed our Design Strategy
Alex Clouet (Devoteam Creative Tech, France)
- Increasing your Design Maturity: from baby steps to organizational strategy
Wojciech Chojnacki (Symetria, Poland), Florian Egger (Telono, Switzerland)
- How we taught design research to a global organisation of non-designers
Dr Mark Brady (Sutherland Labs, UK)
- Proactive research: a compass for innovation
Maria Isabel Murillo Castillo (Usaria, Bogota)
- Why Global research
Matters Yana Beranek (Ipsos, USA)
- 3 things to consider when designing for the micro-segment of Indonesia
Ukasyah QAP (Somia CZ, Indonesia)
- Enabling transformation through a collaborative approach: from design system to systemic design
Milka Eskola (Legrand, France), Camilla Briganti (Assist Digital, Italy)
- Why Grand-Mère can’t text: inclusivity and older adults
Bob Schumacher (Bold Insight, UK)
- A simple recipe to build key experience indicator (KEI)
Jean-Baptiste Durand (Rexel Group, Paris), Domitille Aulagnier-Collin and Asako Nakano (Devoteam Digital Impulse, France)
- Rolling research: 5 tactics to increase the velocity of user engagement
Mrudula Sreekanth (Peepal, India)
- Research or die!
Mercedes Sanchez (MS UX, Brazil)
- Applying a UX approach to design a company around the employee
Gavin Lew and Pamela Stoffregen-Gay (Bold Insight, USA)
But in true UXalliance fashion, we also got to meet lots of new people and reconnect with old friends during network drinks. On top, there was amazing French food on-site all day long.

